Who doesn’t love games? While this may be true, every game has its niche audience. Targeting the whole market may sound tempting but it may not be the right approach for you. The sooner the marketers realize that, the easier it will be to fully focus and cater their niche. Powerful tools like Google AdWords can help marketers target the specific audience directly.
With a fast-paced world like today’s, the importance of social media is inevitable. The significance is majorly highlighted in this industry because both gaming and social media originally stem from digital technology. Now more than ever, it is easier to connect with our audience so why not make the best of it? While, marketers can use platforms such as Facebook and Instagram, Twitter itself has customized a category for gaming. Yet another popular technique making rounds on social media is collaborating with influencers and streamers which creates a hype on its own.
Powerful tools such as App Annie, Sensor tower, Firebase are a true blessing for a game marketer. Metrics such as retention rate, DAU, ANR and crash rate and keyword ranking, are easily available on these websites. To keep up with the intense competition and convey smooth user experience, these tools are a must-have.